Today, it’s unlikely to see an NBA promotion that isn’t underscored by a rap song’s bass thudding in the background. The NBA is aware of this as well, and has not only acknowledged hip-hop’s presence in its sport, but made efforts to embrace it. WOO: 2019 NBA Mock Draft 3.0: Zion Williamson Stays on Top “It’s no way hip-hop would be around without basketball.” Hip-hop is basketball,” Quavo tells Sports Illustrated. He says that the relationship between the two is natural, and has been since the earliest days of the genre. Just ask Quavo, whose rap trio, Migos is at the forefront of rap’s modern era. The overlap between hip-hop and basketball only continues to increase with time. Some players simultaneously even launch rap careers in the midst of their basketball careers, such as Portland’s Damian Lillard and Los Angeles’ Lonzo Ball. There are even more instances where a basketball player, coach or team is referenced. There are numerous titles in which rappers directly reference the sport, such as Kurtis Blow’s “Basketball”, Skee-Lo’s “I Wish” and Lil Wayne’s “Kobe Bryant”. Since the 1980s, there’s been an intertwining of the two. Hip-hop has held an undeniable influence on basketball culture.
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